Prime Collection

Prime Collection is a perfume brand from the United Arab Emirates, represented here by seven 100 ml eaux de parfum. The positioning is clear: modern, gourmand or fruity scents at an entry-level price.

What the range smells like

Two registers dominate. The gourmand one, with Prime Bonbon, sweet and candy-like, and Tamrah Buni, on coffee, date and soft spices: best suited to autumn and winter. The fruity floral one, with Kiara, Éclaire Essence and Prime For Me, lighter and wearable all year round. Lamsa Royale and Imaginix Prime sit in between, on amber accords.

Wear and use

Like most eaux de parfum made in Dubai, these are more concentrated than a European eau de toilette: two sprays are enough, and clothing keeps the base note well after the skin. It is a range made for rotation — keep two or three and alternate with the season.

• Prime Bonbon 100 ml: the sweet gourmand of the range.
• Tamrah Buni 100 ml: coffee and date, the most oriental.
• Kiara 100 ml: fruity floral, the easiest to wear.
• Lamsa Royale 100 ml: amber, between the two registers.

Seven products make a short range: you can go through all of it before choosing.