Beauty of Joseon

Beauty of Joseon is the Korean brand that translates the hanbang heritage — traditional plants such as rice, ginseng and propolis — into modern formulas. Its best-known product is the Relief Sun sunscreen, which got a whole generation in Europe used to light, daily sun protection. This page gathers the brand's products in our range.

The sunscreens

• Relief Sun Rice + Probiotics SPF50 — the reference: light cream texture with rice extract, natural finish, no white cast. The entry point.
• Relief Sun Aquafresh SPF50+ PA++++ — the gel-cream version, fresher, for combination to oily skin and summer.
• Matte Sun Stick Mugwort + Camelia SPF50+ PA++++ — to reapply on the go, over make-up.
• Daily Relief Sunscreen — the same brand's formula with organic filters.

Reapply sunscreen every two hours and after every swim; it replaces neither shade nor protective clothing and is not meant for infants.

Care with rice and ginseng

• Glow Deep Serum Rice + Alpha Arbutin — rice and alpha arbutin for glow and against dark spots.
• Dynasty Cream — the rich moisturiser with rice, ginseng and squalane, for dry skin.
• Ginseng Cleansing Oil — cleansing oil for make-up and sunscreen, first step of the evening cleanse.
• Green Plum Refreshing Cleanser — the cleansing gel for the morning and as the second step in the evening.
• Revive Eye Serum — ginseng and retinal for the eye area.
• Red Bean Refreshing Pore Mask — the red bean mask for pores and shine.

A routine with Beauty of Joseon

Morning: Green Plum Cleanser, Glow Deep Serum, Dynasty Cream, Relief Sun. Evening: Ginseng Cleansing Oil, then Green Plum Cleanser, serum, Dynasty Cream. That is a complete routine with a single brand — and the reason Beauty of Joseon so often serves as the entry point to Korean skincare.

Every product new, sealed, shipped from France within the EU by IBN AL QAYYIM, registered retailer; free EU shipping from €49. Related pages: Korean sunscreen, Korean skincare.