Lattafa Pride

Lattafa Pride is the house's premium line: the same oriental codes as the main range, but denser concentrations, more elaborate bottles and a noticeably longer hold. The whole line is gathered here, including a large share of three-piece sets combining the eau de parfum, the mist and the room spray of the same fragrance.

Pride or main line: what changes

The main line bets on broad juices, easy to wear every day. Pride pushes the material further: more amber, vanilla, woods and incense, franker openings, a higher persistence on skin and on clothing. For the house's full catalogue, the Lattafa collection remains the starting point.

Where to start

• Fakhar For Women: the most consensual, powdery fruity floral, ideal as a first approach.
• Al Qiam Gold: spicy amber, warm, cut for autumn and winter.
• Eternal Oud: the most oriental of the selection, woody oud, strong trail.
• Winners Trophy Gold: fruity woody, at ease from the office to the evening.

Unisex or gendered?

Many of these juices are worn indifferently. The For Men and For Women mentions refer to the bottle and the original intent, not to a limit: Ishq Al Shuyukh Silver, Art of Arabia or Eternal Oud work on everyone. Trust the olfactory family rather than the label.

The three-piece sets remain the simplest way to try a fragrance on several supports before moving to the full size. Sold by IBN AL QAYYIM, authorised retailer; shipping within the EU is free from €49.