Korean skincare rests on a simple idea: several thin, targeted layers work better than one thick cream. This page gathers the Korean products of the shop — cleansers, toners, essences, serums, creams, sunscreens, scalp care — in the order you apply them, then by concern and by brand. Beauty of Joseon, Anua, SKIN1004, Dr. Melaxin, Numbuzin, Celimax, COSRX, Medicube and a dozen more houses, for dry, combination, sensitive or uneven skin.
Every product is new, sealed and shipped from France within the EU by IBN AL QAYYIM, a registered retailer: no import at your expense, no customs, returns within 14 days if the product is unopened.
The Korean routine, step by step
- Cleansing: in the evening a cleansing oil, then a gel or foam. In the morning the gel is enough.
- Toner: on still-damp skin; hydrates and prepares the next steps.
- Essence or ampoule: fluid texture, the base hydration.
- Targeted serum: glow, comfort, texture. One at a time.
- Cream: closes the routine and prevents tightness.
- Sunscreen: in the morning as the last step, before make-up.
You do not need all six steps every day. A minimal Korean routine is three gestures — cleanser, cream, sunscreen in the morning — and that is exactly what most dermatologists recommend. The intermediate steps come in when a specific concern appears.
What not to combine
Retinal and exfoliating acids not on the same evening: alternate evenings and start with twice a week. Wear vitamin C and acids by day with sunscreen — reapply every two hours and after every swim; it replaces neither shade nor clothing. Introduce only one new active at a time, over about two weeks, before adding the next.
By concern
- Intense hydration — tight skin, hyaluronic acid and PDRN
- Soothing & sensitive skin — centella, heartleaf, diffuse redness
- Dark spots & glow — niacinamide, vitamin C, kojic acid
- Anti-ageing & firmness — retinol, eye area, neck
- Even complexion & pores — peeling pads and tinted base
- Korean face cream — the last step of the routine, by skin type
- Korean sunscreen — light textures without white cast, for the morning
- Hair & scalp — root serums and masks
By brand
- Beauty of Joseon — rice, ginseng and three sunscreens
- Anua — heartleaf, PDRN, niacinamide
- SKIN1004 — centella asiatica from Madagascar
- Dr. Melaxin — fermented rice, turmeric, kojic acid
- Numbuzin — numbered lines, retinal and NAD+
- Celimax — concentrated ampoules, noni and retinal
- Medicube — pore pads and vitamin C
- Dr. Althea — soothing creams with centella and azulene
- COSRX — the Advanced Snail 92 snail mucin cream
- Purito, d'Alba, I'm From, Arencia, Centellian24, Seapuri, Erborian
Why Korean products have this reputation
Three reasons you can check product by product. The textures: gels, essences and light creams that layer without a mask effect, sunscreen included. The actives: centella asiatica, heartleaf, fermented rice, snail mucin, PDRN — soothing and hydrating, dosed for daily use rather than as an aggressive course. The value: most serums and creams on this page cost between fifteen and thirty euros for 30 to 100 ml.
Frequently asked questions
Where to start?
With a cream and a sunscreen, which replace what you already use. Then a toner, then a serum for the concern that bothers you most.
Suitable for sensitive skin?
Many products are formulated precisely for it — a Korean speciality. Look for centella, heartleaf or "soothing" in the name and do not start with acids or retinal.
